Intermission — Thirty-day re-tox

Pitfalls of Paid Advertising

Buying advertising for your comic is a tempting proposition for many independent cartoonists. After all — you need to get your work in front of more people, and sometimes it seems as if social media just isn’t delivering the way it was promised. But before you reach for your wallet, consider a few things. The largest problem with paid advertising is that you probably don’t have the skill set — or the budget to do it properly. An effective ad campaign for a comic should feature the following... Click to read the rest of this post