Sell out

Infinite reader theory

As independent comics creators, we tend to get to know many of our readers very well. We see their names on every Kickstarter campaign. They were the first to sign up for our Patreon. We see their names on the merchandise we mail out. It’s easy to assume that out audience is comprised of the same people, year after year. We may add a few — and we may lose a few — but the makeup of the group is consistent. But we’d be wrong. Read the entire post on