Chapter 17: Page 15b | Trending Trauma: If It’s Not Viral, Did It Even Happen?

Today's comic dives into trending trauma, where even pain and heartbreak are judged by views, shares, and social reach. For Hailey, the real tragedy isn’t what happened — it’s that none of it is gaining traction online.

The Comic Scout

I’ve been using Toocheke to run my sites for years, so when Brian Leeto launched a brand-new comics discovery platform, I didn’t hesitate.

The Comic Scout launched last week, and it’s a fantastic way to:

  • Follow Evil Inc updates

  • Discover new comics

  • Rebuild the kind of discoverability social media used to offer

Check it out here:

https://www.thecomicscout.com/

Transcript

Panel 1:
(caption): “Shortly in the kitchen…”
(Sound effect): “Bwaa”
Hailey: “Rose, I’m devastated.”
Rose: “I know, sweetie… but I think it’s for the best…”

Panel 2:
Hailey: “FOR THE BEST?! He didn’t even mention my hashtag once!”

Panel 3:
Hailey: “No ‘like and subscribe’… no username drop… Just ‘you’re a terrific person’ and ‘you deserve better’…”

Panel 4:
Hailey: “I’m a brand ambassador for Campbell’s soups… Would it have killed him to mention the chicken noodle dripping down his face?!”

Panel 5:
Rose: “He did say something about ‘scalding hot’ and ‘searing pain’…”
Cap (coming from a video playing on Rosie’s phone): “Gonna need another skin graft…”

Panel 6:
Hailey: “Omigosh… that’s horrible… how gruesome!”

Panel 7:
Hailey: “It’s not trending… Not even a little…”


Alt Text

Comic strip set in a diner kitchen with seven panels featuring two waitresses, Hailey (young, long hair) and Rose (older, hair in a bun). In the first panel, Rose hugs Hailey as Hailey cries dramatically, saying she’s devastated while Rose reassures her it’s for the best. In the next panel, Hailey angrily gestures while Rose looks upset, complaining Captain Heroic didn’t mention her hashtag. Hailey continues ranting about the lack of promotion — no “like and subscribe” or username mention — only sincere compliments. In silhouette, Hailey reveals she’s a brand ambassador for Campbell’s Soups and wanted attention drawn to the spilled soup incident. Rose checks her phone and notes he mentioned pain instead, joking about needing a skin graft. Hailey reacts with exaggerated horror. In the final panel, both women look at the phone disappointed as Hailey says it isn’t trending, adding, “not even a little.”

 

The Grinch on Broadway

And on to my gripe for the day. It seems like a pretty standard announcement:

[ASSOCIATED PRESS:] The musical adaptation of Dr. Seuss’ holiday tale “How the Grinch Stole Christmas” will make its Broadway debut this fall at the Hilton Theatre, running from Nov. 8 until Jan. 7, 2007, according to a news release Monday. Previews of the show begin Oct. 25.

The widow of Dr. Seuss, whose real name was Theodor Geisel, will serve as an associate producer of the New York “Grinch” show. Geisel died in 1991.
Read more.

But read that last paragraph again: Geisel’s widow will be an associate producer; her husband died in 1991.

Y’see, while the good Doctor was alive, he insisted that his characters not be used in marketing and merchandizing beyond the books. They lived very well off those books. There was plenty to go around on the books. Opening up the Cat in the Hat and his other creations to licensing and merchandizing options would only serve to cheapen their meaningfulness. There was a couple expections — a few animated features done in collaboration with Chuck Jones, for example — but for the most part, Dr. Seuss was absolutely against using his characters towards any commercial uses such as cereal boxes, T-shirts, lunchboxes, toys, TV shows, movies, etc.

Six years after he dies, his wife, Audrey, opened the floodgates. We’ve seen a steady stream of Seuss-related crappola ever since: A couple of big-budget movie stinkers, a wide array of apparel, and countless goo-gags.

And now a Broadway flop-in-the-making.

Mrs. Seuss: You should be as ashamed, ashamed, ashamed as can be; to defile poor Teddy’s legacy.