Chapter 17 | Page 8b: Emotion-Reading Technology Backfires

Posted on February 5, 2026 by Brad Guigar

Dr. Muskiday tries to turn feelings into data. His emotion-reading technology translates emotions into glowing clouds. As the experiment spirals, it becomes clear that understanding emotions is much messier than measuring them.

Double-Dog Dare!

If you’re looking for something excellent to read, my friend Dave Kellett has a brand-new Kickstarter live right now. It’s packed with never-before-printed comics and is absolutely worth checking out! https://go.evil-inc.net/Double-D

Transcript

(Panel 1)
 Holo-Clone Miss Match: Oh, Musky! I’m so PROUD of you!
 Dr. Muskiday: You are?

(Panel 2)
 Holo-Clone Miss Match: Sure! And I’ll prove it to you.
 (She sprays Dr. Muskiday’s “Project: SMILE” mist onto her chest with a “Pft Pft Pft.”)

(Panel 3)
Holo-Clone Miss Match: That’s odd. I’m definitely experiencing a twenty-five percent increase in admiration.
 (He looks at her as she stands confidently in front of him.)

(Panel 4)
 Dr. Muskiday: (sighs) I know. I wrote your approval algorithm.
 (He buries his head in his hands.)

(Panel 5)
 Computer (stylized): Disappointment detected. Initiating emotional buoyancy protocols.
 (She stands looking at the dejected Muskiday.)

(Panel 6)
 Computer (stylized): Activating file: hold_and_squeeze_those_big_puppies.exe
 (She touches her lips in contemplation.)

(Panel 7)

(Two holographic dogs appear — Oso the Pug and Digby the Dachshund from the ‘Sheldon’ comic strip— to a now overjoyed Muskiday, who grabs and cuddles them gleefully.)

 Holo-Clone Miss Match: Well… I AM proud of you!

Alt Text

Comic strip featuring Holo-Clone Miss Match (a holographic clone of Miss Match) and Dr. Muskiday (a small, humanoid fly in a lab coat) having a humorous interaction. Miss Match tells Muskiday she’s proud of him. She sprays Dr. Muskiday’s “Project: SMILE” mist onto her chest with a “Pft Pft Pft.” It fails to trigger the expected results. She insists that her admiration has increased by 25% even though it’s not indicated by the mist. Muskiday sighs, saying he knows because he wrote her approval algorithm. Detecting his disappointment, Muskiday’s computer initiates an “emotional buoyancy protocol,” executing a file named “hold_and_squeeze_those_big_puppies.exe.” Two holographic dogs appear — Oso the Pug and Digby the Dachshund from the ‘Sheldon’ comic strip — to a now overjoyed Muskiday, who grabs and cuddles them gleefully. The dogs cameo from the "Sheldon" comic strip to promote Dave Kellett’s Kickstarter book, "Double Dog Dare," available at doubledogbook.com

Patreon, so far this year…

Posted on March 10, 2015 by Brad Guigar
I was just browsing my Patreon Activity feed, and it struck me how much I’ve uploaded there since the beginning of the year. If you are considering supporting my Patreon campaign, please have a look at everything that’s waiting for you — much of which is accessible for as little as $1 a month! (I’ve obscured some of the punchlines and comments.) What’s cool about Patreon is that you have the ability to get notifications every time I upload something new. So you don’t have to worry about following Evil-Inc.com and Guigar.com and Arch-Bros.com, etc. You get first look at all comics for Guigar.com and Arch Bros long before they post on their respective Web sites. And, if you’re a $5/month supporter, you get the Evil Inc comic with the upcoming months’ comics (plus a bonus in every issue)! If not to support one of your favorite independent cartoonists, consider this a small investment in your own time management! Patreon_sample