Today's comic dives into trending trauma, where even pain and heartbreak are judged by views, shares, and social reach. For Hailey, the real tragedy isn’t what happened — it’s that none of it is gaining traction online.
I’ve been using Toocheke to run my sites for years, so when Brian Leeto launched a brand-new comics discovery platform, I didn’t hesitate.
The Comic Scout launched last week, and it’s a fantastic way to:
Follow Evil Inc updates
Discover new comics
Rebuild the kind of discoverability social media used to offer
Check it out here:
https://www.thecomicscout.com/
Panel 1:
(caption): “Shortly in the kitchen…”
(Sound effect): “Bwaa”
Hailey: “Rose, I’m devastated.”
Rose: “I know, sweetie… but I think it’s for the best…”
Panel 2:
Hailey: “FOR THE BEST?! He didn’t even mention my hashtag once!”
Panel 3:
Hailey: “No ‘like and subscribe’… no username drop… Just ‘you’re a terrific person’ and ‘you deserve better’…”
Panel 4:
Hailey: “I’m a brand ambassador for Campbell’s soups… Would it have killed him to mention the chicken noodle dripping down his face?!”
Panel 5:
Rose: “He did say something about ‘scalding hot’ and ‘searing pain’…”
Cap (coming from a video playing on Rosie’s phone): “Gonna need another skin graft…”
Panel 6:
Hailey: “Omigosh… that’s horrible… how gruesome!”
Panel 7:
Hailey: “It’s not trending… Not even a little…”
Comic strip set in a diner kitchen with seven panels featuring two waitresses, Hailey (young, long hair) and Rose (older, hair in a bun). In the first panel, Rose hugs Hailey as Hailey cries dramatically, saying she’s devastated while Rose reassures her it’s for the best. In the next panel, Hailey angrily gestures while Rose looks upset, complaining Captain Heroic didn’t mention her hashtag. Hailey continues ranting about the lack of promotion — no “like and subscribe” or username mention — only sincere compliments. In silhouette, Hailey reveals she’s a brand ambassador for Campbell’s Soups and wanted attention drawn to the spilled soup incident. Rose checks her phone and notes he mentioned pain instead, joking about needing a skin graft. Hailey reacts with exaggerated horror. In the final panel, both women look at the phone disappointed as Hailey says it isn’t trending, adding, “not even a little.”
A big, fat, NY thank you to all my friends in the Big Apple who went to Midtown Comics to buy copies of the Evil Inc Annual Report, the Lightning Lady book and the Courting Disaster collection! Not only have they had great success selling them on their Web site, but they just placed a very big re-order for their stores! 
