Chapter 17: Page 15b | Trending Trauma: If It’s Not Viral, Did It Even Happen?

Today's comic dives into trending trauma, where even pain and heartbreak are judged by views, shares, and social reach. For Hailey, the real tragedy isn’t what happened — it’s that none of it is gaining traction online.

The Comic Scout

I’ve been using Toocheke to run my sites for years, so when Brian Leeto launched a brand-new comics discovery platform, I didn’t hesitate.

The Comic Scout launched last week, and it’s a fantastic way to:

  • Follow Evil Inc updates

  • Discover new comics

  • Rebuild the kind of discoverability social media used to offer

Check it out here:

https://www.thecomicscout.com/

Transcript

Panel 1:
(caption): “Shortly in the kitchen…”
(Sound effect): “Bwaa”
Hailey: “Rose, I’m devastated.”
Rose: “I know, sweetie… but I think it’s for the best…”

Panel 2:
Hailey: “FOR THE BEST?! He didn’t even mention my hashtag once!”

Panel 3:
Hailey: “No ‘like and subscribe’… no username drop… Just ‘you’re a terrific person’ and ‘you deserve better’…”

Panel 4:
Hailey: “I’m a brand ambassador for Campbell’s soups… Would it have killed him to mention the chicken noodle dripping down his face?!”

Panel 5:
Rose: “He did say something about ‘scalding hot’ and ‘searing pain’…”
Cap (coming from a video playing on Rosie’s phone): “Gonna need another skin graft…”

Panel 6:
Hailey: “Omigosh… that’s horrible… how gruesome!”

Panel 7:
Hailey: “It’s not trending… Not even a little…”


Alt Text

Comic strip set in a diner kitchen with seven panels featuring two waitresses, Hailey (young, long hair) and Rose (older, hair in a bun). In the first panel, Rose hugs Hailey as Hailey cries dramatically, saying she’s devastated while Rose reassures her it’s for the best. In the next panel, Hailey angrily gestures while Rose looks upset, complaining Captain Heroic didn’t mention her hashtag. Hailey continues ranting about the lack of promotion — no “like and subscribe” or username mention — only sincere compliments. In silhouette, Hailey reveals she’s a brand ambassador for Campbell’s Soups and wanted attention drawn to the spilled soup incident. Rose checks her phone and notes he mentioned pain instead, joking about needing a skin graft. Hailey reacts with exaggerated horror. In the final panel, both women look at the phone disappointed as Hailey says it isn’t trending, adding, “not even a little.”

 

Hoodwinked

I have a real bone to pick with the people who marketed the computer-animated feature Hoodwinked . They had me convinced I was going to hate the movie.

We ended up renting it over the weekend for Movie Night, and I roared from start to finish.

See, the trailer made it look like some kind of action flick in which the main characters from the Red-Riding-Hood story team-up to do battle in some kind of James Bond adventure. Turns out, this is the Brothers Grimm meets Law and Order. Furry and feathered cops from the animal world investigate a domestic disturbance at Granny’s cottage, involving a girl, a wolf, and an axe. The charges are many: breaking and entering, disturbing the peace, intent to eat, etc. After seeing the story from Red’s point of view, the story is re-told for the cops by each participant — the girl, the wolf, Grandma, and the Woodsman.

Of course, in each re-telling we learn a little more and thing we saw in Red’s version are seen in a new light or explained in a bizarre way. It’s really done in a clever way.

That alone would have gotten me into the movie theater, but then it came time for the wolf’s story and I was about to go from enjoyment to fandom. The wolf, wearing an old, hooded sweatshirt and a Lakers jersey, is a dead-on homage to the title character in the classic 80s comedy, Fletch.

And it’s done perfectly! The Harold Faltermeyer music in the background, the disguises, the razor-sharp dialogue as the Wolf goes undercover. Absolutely beautiful. My only quibble was that Patrick Warburton’s voice was too deep and menacing to pull off the trademark Fletch banter. Warburton does deadpan to a “T,” but Chevy Chase gave it that extra sarcastic bite that made it truly identifiable.

It was a much needed fix for this hardcore Fletch fan. I’ve been holding out hope that someday Kevin Smith will get around to doing that coveted third Fletch. movie, but I know not to get too optimistic. ‘Till then, I’ll have this gem.